How to configure TraceDock
After implementing TraceDock according to our Installation guide, it is now time to configure the details.
TraceDock offers three products that you can apply:
It is up to you which combination of products you prefer. But above all, it is important to configure those products in a way that suits your preferences the best. And of course, our support team is available to assist you every step of the way.
First-party data collection
Via TraceDock's First-party data collection, you can collect privacy-friendly data from users and browsers with tracking prevention.
To properly configure First-party data collection, you have to configure:
- Cookie extension: Extend all first-party cookies for users using Safari
- Forward client-side events: Configure the events that will be forwarded to Google Analytics for users with (ad blocking) tracking prevention
Cookieless data collection
This product is primarily focused on the Danish and Belgian market. Collect privacy-friendly data, also when users reject the cookie consent.
To properly configure Cookieless data collection, you have to configure:
- Cookieless data collection: Set up TraceDock by using a server-side hash instead of client-side cookies
Server-side transaction tracking
Current Ecommerce transactions rely on client-side events on 'Thank you pages' which results in measurement differences in revenue. TraceDock's Server-side transactions are set up to reduce this measurement error.
To properly configure Server-side transaction tracking, you have to configure:
- Server-side events: Configure server-side transactions to remove any measurement error you experience with your backend