How does TraceDock's Cookieless data collection work?
In Denmark and Belgium, over 30% of all users reject the cookie consent.
You can recover your data with TraceDock Cookieless: A privacy-proof service compliant to the Danish Cookie Order, Belgian DPA Cookie Guidance and EU ePrivacy Directive.
TraceDock can be set up to work with and without consent.
If consent is given
In this case, protection against browsers’ and ad blocker tracking prevention is initiated:
- Extension of first-party cookies (Safari browser)
- Forwarding anonymized data by applying a custom TraceDock cookie (Firefox, Microsoft Edge, Samsung Internet, and more)
Only if consent is given: First-party cookie will be applied
If consent is given, a first party cookie, is placed by TraceDock. This means that the user can not (and will not) be tracked across the internet. Only their activity on the website (in first party context) can be stitched together. Because no personally-identifiable information is forwarded and the IP address is anonymized, the data is for statistical purposes only.
If consent is rejected
Being a hash, the value is unique but cannot be decrypted back to the original value. As such a hash value of these is fully GDPR compliant and safeguards the privacy of your users.
- Get full insights in attribution modelling & user journeys within Google Analytics
- By using a server-side hash instead of client-side cookies: irreversible (one-way), thus anonymized and privacy-proof
- A transparent solution: all actions are viewable the in TraceDock user portal. No black box.
If you have more questions about how TraceDock Cookieless works, reach out to our support team on [email protected].